Are you looking for new and creative ways to expand marketing for your business? Why not try creating apparel featuring your company’s logo? Clothing items like hats and t-shirts make great additions to your promotional lineup: for example, hats creatively work to get your logo out there through your employees and customers. If you’re still on the fence, here is a list of reasons why hat logos are crucial to your marketing strategy. By the end, you will have new inspiration for your next marketing strategy meeting.

Importance of a Logo

Before your start emblazoning your marketing on just any piece of clothing, you need to begin with a good logo. Logos are the easiest and most effective subject to include in your marketing, whether apparel or otherwise. Ensure that your logo is simple enough not to get lost in the details and has some personality from your business. Often, the first impression that prospective customers will make of your business rests on your logo, so you want it to look appealing yet professional at first glance. And a glance may be all the exposure someone has to your logo when they notice it printed on a hat or shirt, so make that first impression memorable.

Why Hats Make Great Marketing

One of the best ways to promote your company’s logo is through apparel. Customized apparel is always a big hit with customers, whether you hand it out to promote brand awareness or sell merchandise in your own shop. Some common examples of this practice are printing shirts, sweatpants, and hats. Hats make a great choice because they are easy to obtain, appeal to a wide range of customers, and make great marketing tools.

Active Marketing

Adding your company’s logo to hats and other apparel is a bit like renting space on a billboard but on a smaller scale. While not as prominently displayed as on a billboard, logos on clothing like hats and t-shirts can often expand further. Unlike a billboard, your logo on clothing and other apparel will be mobile instead of stationary, which helps more people around the world see it.

Spreads the Word

Branded apparel is also a talking point for your customers to share your brand by word-of-mouth. Loyal customers who willingly wear your brand’s apparel will likely spread the word when asked about it. Reviews are more important than ever in today’s business world, so increasing the opportunity for your customers to share their good reviews of your products and services is perhaps the most valuable of all.

Very Shareable

You can also get your brand’s logo on apparel out there by using social media. If your business has a following on any social media platforms, consider hosting a giveaway with some of your company’s merchandise and apparel. By sharing your merchandise through giveaways, you can increase your brand awareness as well as your following, in many cases. Everyone loves a good giveaway, so this can help you bolster your follower count too!

Appeal To a Wide Audience

Most brand apparel is very affordable, which means you can offer it to customers at a reasonable price or even give it out as free gifts. While popular with consumers, branded clothing also appeals to a wide range of customers. Hats, for example, are a great investment for your apparel marketing. Hats are universal since customers of any age, gender, and size can wear your logo in hat form. It just comes down to offering child, adult, and adjustable sizes, then anyone can happily wear your brand.

Plus, hats almost never go out of style. From ball caps, snapbacks, and dad hats, caps are excellent at maintaining popularity when it comes to style. Your customers can easily style them with anything, especially if you can offer your business’s branded hats in a variety of color options. Plus, hats are some of the longest-lasting articles of clothing; they tend to last much longer than the time it takes for a t-shirt to stretch or get worn out, for example.

Easy To Make and Obtain

Not only can hats make great marketing tools that appeal to almost everyone, but you can also easily obtain them for your own business. For example, at KBethos, we sell a variety of different style options for all your hat printing needs.

How To Create Your Own Branded Hats

If you are interested in creating your own company hats, whether for your employees or for your customers, the best way to start would be to buy in bulk. You should know, as well, that the printing or embroidering process can take a bit of trial and error to determine the right placement and style of your logo on a hat. You’ll also want to consider the color and style of the hats you want and which options you will have available. At KBethos, we offer a variety of styles and colors that will best fit the aesthetics of your brand and logo. So, if you are looking for the most premium blank hats wholesale to stock up on for your brand, look no further!

Once you have your bulk hats in stock, all you need to do is find a printing or embroidery service and supply them with your desired designs. Alternatively, you could even invest in a printing or embroidery machine of your own to produce all your branded apparel in-house. Finally, once you have your products in stock, you can provide them to your employees, sell them to your customers online or in-store, host giveaways, and more.

We hope this guide on why hat logos are crucial to your marketing strategy has sparked some inspiration for you to create your own company hat and apparel line. These promotional items are almost guaranteed to be a hit with consumers and are a great way to do some extra mobile marketing. Don’t forget to check out KBethos for all your bulk hat buying needs in the future, and enjoy designing your company hat logos!