You may have considered embroidery if you’re interested in customizing products for your business. However, have you heard of puff embroidery? This technique is a unique type of customization method that can help your products stand out. Keep reading to learn what puff embroidery is and whether it is right for your projects.

What Is Puff Embroidery?

Puff embroidery is a technique sewers use to sew embroidery thread over a raised piece of foam to create a 3D design. This form of embroidery is unique because most techniques feature the thread sitting directly against the base fabric. The foam cut-out provides a base for the thread to sit on, which provides the 3D effect. This technique uses specialty embroidery foam that is compatible with the thread and machine.

Benefits of Puff Embroidery

Choosing puff embroidery thread for your promotional products comes with many benefits. The addition of the foam backing creates a 3D, raised effect that helps your logo or initials look more prominent on products. The raised effect adds depth and dimension to designs, providing additional visual appeal. This added appeal can encourage your customers to purchase your products and increase brand recognition once your products have left the shop. An eye-catching logo results in more engagement and effective marketing. You can also sell puff embroidered items at a higher price due to the additional materials the stitching process requires.

Should You Use Puff Embroidery?

An ideal application of puff embroidery is a bold logo on custom merchandise, such as hats, headbands, and other sturdy, structured materials. These materials provide enough support for the puff embroidery application. You won’t often see puff embroidery used on clothing because it doesn’t hold up in the wash as well as other forms of stitching.

We’ve only covered the basics of puff embroidery; knowing if it is right for your projects will take some experimentation. Our wholesale ladies’ baseball caps at KBETHOS provide the perfect canvas for your stitching when you’re ready to practice. Browse our full selection of hats to find the perfect promotional products for your audience.