Generation X is the group of people born between 1965 and 1980. This generation precedes the generation of millennials and follows the baby boomers. Gen X is one of the highest-spending audiences for online fashion shopping in recent years. This makes Generation X a smart market to tap into when selling clothing and accessories. Here are some of the best hats to sell for a Generation X target audience.

Dad Hats

Many members of Generation X are now parents of young adults and older children. The “dad hat” is a classic fashion choice among many Gen Xers, regardless of gender. You can even lean into the family aspect by customizing your plain baseball caps with phrases like “#1 Dad” or “Best Mom Ever.” This type of hat is ideal for a variety of activities, thanks to its long brim that keeps the sun off the face. Many Gen Xers who participate in sports themselves or spend time at their kids’ sporting events will appreciate this design.

Classic Denim Hats

During the late ‘70s and early ‘80s, denim was hugely popular in the fashion world. Target your Gen X audience by channeling some of that late ‘70s nostalgia into denim hats. Nostalgia is a powerful marketing tool, which is why you often see so many brands trying to bring back old trends. Channel this strategy into your own clothing or accessory line by customizing your own denim hats.

Neutral Colors and Basic Designs

At this stage of their lives, many Gen Xers have a more basic sense of style. Millennials and Gen Z members tend to choose more bright and flashy colored hats and accessories, while Gen Xers stick with neutral and basic colors. No matter which styles of hats you choose, remember to reflect your target audience in your color choices as well. If you’re marketing to Generation X, choose light colors and neutral tones that will match many of the clothing articles they already have in their wardrobes.

These are some of the best hat styles and designs to choose when targeting a Generation X audience. Remember these hat styles when building out your business’s branded clothing and accessories lineup. If you’re looking for blank hats in a variety of Gen X-friendly styles, browse our selection at KBETHOS to get started.