Logo stamped merchandise is very popular with sports teams, businesses, and universities. Putting a familiar image on clothing and other products promotes the group or establishment and encourages camaraderie. Materials with logos unite a group of people and give them a sense of belonging.

When choosing which articles to brand, hats are always an eye-catching option. They are impossible to miss and come in a variety of styles. Understanding the difference between structured vs. unstructured hats and what works best for logos will help you pick the best products to display your emblem.  

Structured Hats

Structured hats are entirely shaped. Even when not placed atop a head, structured hats retain their spherical shape. They are firmer and should be stored somewhere that they won't get furrowed. What sets this type of cap apart from others is the rigid backing that has been placed behind the hat's front two panels. This ensures that the logo on the front—whether patched, embroidered, screen printed, or otherwise—always remains intact and visible.

Unstructured Hats

Though unstructured caps may use the same materials and have the same bill, they differ from structured hats in one significant way. Unstructured hats lack the rigid backing behind the two front panels, therefore making this type of cap flimsier, though they are more resilient as your head will still create the spherical shape when wearing the hat. These hats tend to have a more worn look to them, even when newer, simply because of the lack of firmness. Due to these characteristics, this type of hat may not always display a logo as clearly as desired.

KB Ethos offers a wide variety of premium blank hats wholesale. Depending on your project and the desired look for your hats, you can choose between structured and unstructured hats and decide what works best for logos based on your needs. Both types of hats offer a unique look to present insignia. Weigh your options and intended appearances to choose the best fit for you today!