Key Ways To Promote Brand Consistency in Retail Stores
Published on
January 10, 2023 at 12:27:35 PM PST January 10, 2023 at 12:27:35 PM PSTth, January 10, 2023 at 12:27:35 PM PST
When you’re trying to grow your retail store, it’s crucial to focus on building brand recognition through consistency. Brand consistency is the concept of creating a unified image across all aspects of your company. If you’re struggling to build up your business's image, try these key ways to promote brand consistency in retail stores.
Practice Consistency Across Channels
Many modern retail stores employ various means of marketing to customers. Some use more traditional means, such as flyers, mail, and outdoor signage. Meanwhile, other retailers gather customer information and send digital emails, texts, and newsletters. No matter how you market to your audience, ensure that your branding is consistent across all your methods. Keep your website, emails, flyers, signage, and more up-to-date with your latest logos. This helps increase your store’s brand awareness and helps customers remember your logo.
Retire Old Merchandise
If you still sell merchandise with your company’s old logo or other branding, consider pulling these items from your shelves. When trying to reinvent your image and encourage consistency, selling items with your old logo will only set you back. You can’t build brand recognition with outdated labels and branding. Instead, consider designing merchandise adorned with your new logo to replace your old items. This is especially important for apparel and other merchandise your customers and employees will use and wear every day.
Encourage Employee Uniforms
Once you’ve obtained your new merchandise with up-to-date logos and slogans, implement them into your uniform policy. Encouraging employee uniforms ensures that your employees always have easy access to your newest branded materials. When employees wear your merchandise and interact with customers, they help increase the visibility of your company’s logo, slogan, and other branding. This will help boost your brand recognition even further with your in-store customers.
Increase Communication Across Teams
Communication across departments and teams within your company is key to brand consistency. If your sales team plans a promotion without consulting your marketing team, someone could use outdated resources that don’t reflect your current visuals. Ensure that all teams and departments have access to up-to-date brand resources to lead to less confusion and miscommunication.
Utilize these key ways to promote brand consistency in your retail store. Targeting and improving consistency in your branding is a great goal to set for your business in the new year. If you need a good place to start, consider browsing our blank hats that are perfect for customizing here at KBETHOS. You can add your branding to them easily. We carry classic dad hats for women and men at wholesale prices so that you can save.