Offering custom-branded promotional materials is an effective way to spread awareness of your business and connect with your customers. And custom hats are among the best items for the job. Before you’re ready to place an order for your own custom hats, though, you should make sure you know all the basics about advertising merchandise and their benefits. Here’s everything you need to know about promotional hats and why you should consider them for your business.

The Various Types of Promotional Hats

One of the first things you’ll learn while browsing promotional materials is the sheer number of options available. Even after you’ve settled on custom hats, there are still a wide variety of options to choose from. You can turn just about any hat into a promotional item based on the customization style you go with. Some of the most common types of hats for customization include:

• Baseball caps (including dad hats, sports hats, trucker hats, and more)

• Beanies

• Visors

• Bucket hats

• Golf hats

You can even customize more stylized hats, such as cowboy hats and fedoras, when you use the right customization method. Choose the type of hat that best reflects your target audience to get the most out of these promotional materials. Since there are so many options, there is a hat that matches every type of business and target audience.

Customization Methods for Hats

Once you’ve selected your hat type, it’s time to choose which customization method is right for your business. There are three main types of hat customization methods: embroidery, transfers, and screen printing. Each of these customization methods has its own benefits. For example, embroidery is one of the most durable and longest-lasting customization methods. On the other hand, vinyl transfers and screen printing may offer a cleaner and more accurate image of your brand’s logo or design. Each method has a unique appearance aesthetically as well, so there are many factors to weigh when making your choice.

Benefits of Promotional Hats

Now, why would a business choose hats for promotional materials in the first place? There are a plethora of options to choose from when selecting advertising merchandise for your business. But despite all the options available, many businesses still choose hats from the mix. Explore the benefits that promotional hats have to offer your business and many others below.

Have Impressive Longevity

Hats have some of the lengthiest lifespans of promotional products on the market. When you order your custom hats through a reliable supplier and customizer, these products will last your business and your customers for decades. Baseball hats and traditional caps possess sturdy designs and structures, which helps them last a long time. This allows your customers to keep wearing your promotional materials year after year, continuing to spread the word about your business wherever they go.

Increase Brand Awareness

Hats are particularly helpful for building brand awareness and increasing brand recognition. Promotional products like hats effectively enable your business to get its name and logo out for the world to see. This is because they act as mini billboards that show off your brand and logo. Think of the number of people you see when visiting your local grocery store, park, or other business or venue. Many of those people you pass wear promotional apparel like shirts and hats. They passively familiarize you a bit more with the brand they’re wearing. Hats are even better at this than shirts and other clothing articles because they sit high on top of your head, allowing them to avoid getting lost in the shuffle and stay readable. Add in the longevity of hats, and you have a cost-effective mobile billboard that will continue to boost your brand awareness for years.

Appeal to a Wide Audience

Not all promotional products have the same broad appeal that hats do. Hats come in many unique styles, meaning that there’s something for everyone in your target audience. Plus, many common types of custom hats, such as baseball caps and beanies, are items that everyone in your audience can feel confident and comfortable wearing. No matter who your business sees as its target audience, branded hats are the perfect promotional items to appeal to your overall customer base.

Offer Affordability (for Businesses and Consumers)

Finally, a characteristic of promotional hats that appeals to many businesses and consumers alike is that they are affordable. Businesses may be hesitant to start offering and selling branded materials if they have a tight budget. However, hats provide a cost-effective solution for everyone. If you buy customized hats in bulk, you save on inventory and shipping costs. And if you choose to sell your custom hats, you can offer them at low prices due to their cost-effectiveness. This makes promotional headwear accessible to your customers as well, regardless of their price range. This is yet another way that hats can appeal to a broader audience than other items.

How To Obtain Your Own Promotional Hats

If you’re ready to obtain your own promotional hats after learning their many benefits, then you should look at these steps to follow to create your own branded hats. You’ll first need to select a hat supplier. Luckily, you don’t have to look far. Here at KBETHOS, we offer wholesale blank hats that are perfect for customization. Next, you’ll need to create your promotional design with your hat style in mind. Consider how the design will appear on the type of hat you choose. Make sure to make your design with clarity and readability in mind. Finally, you’ll need to select your customization method and customization service, depending on the method you choose.

We hope this guide to everything you need to know about promotional hats has helped explain why branded hats are so popular. If you’re looking for a high-quality, long-lasting product to help promote your business like no other, you should select branded hats. And if you’re interested in starting your own line of branded hats, don’t forget to browse our wide selection here at KBETHOS. We offer everything from classic baseball caps to modern and trendy bucket hats. There’s a hat for every audience here at KBETHOS.