5 Ways To Get the Word Out About Your New Business

Published on
October 13, 2021 at 2:19:24 PM PDT October 13, 2021 at 2:19:24 PM PDTth, October 13, 2021 at 2:19:24 PM PDT

When you’re building a new business from scratch, it might seem impossible to promote your company and build a customer base. But don’t fret; this is a standard part of building a brand. Start with these five ways to get the word out about your new business, and you’ll slowly begin to see more customer interest and engagement in your company.

Build Your Online Presence

If you run an online shop, optimize your website so that your products and pages appear in more search results. If you run a brick-and-mortar location, building a website is still beneficial because you’ll be able to spread the word about your business online. You might also consider strengthening your social media accounts with more content and even investing in social media ads to spread the word that way. Make sure you create accounts dedicated to your business—don’t try to combine your personal and business accounts into one (though you can and should post about your new business on your personal account to share with friends).

Create Content

Your website will look and feel more authoritative if you fill it with unique, meaningful content. Start by adding a blog to your website. Write about specific products and their benefits, frequently asked questions in your industry, etc. More content means more chances of people stumbling across your website in their search results. Not only can you create content online, but you should also consider creating offline as well. Create flyers and business cards to hand out at conferences and other events.

Create a Line of Branded Products

Try promoting your business, whether it’s a physical location or an online store, through branded merchandise. Create low-cost apparel like T-shirts and hats by buying in bulk. Next, customize these products with your logo and branding, and hand them out to customers with their first order with your store. When they wear your branded apparel or use your branded items, it will slowly help to increase your brand recognition the good old-fashioned way.

When you feel like you’re struggling to promote your new business, remember that it is a process. Try out these five ways to get the word out about your new business to get you started on the right track. If you’re interested in promoting your new business through branded apparel, count on KBethos for all your bulk order needs. We have everything from trendy bucket hats to classic dad caps for wholesale prices.