It can be difficult to make your clothing and apparel store stand out when there is so much competition in the market. Don’t be afraid to take your marketing in new and creative directions to try to reach your target audience in different ways. Here are five creative ways to set your apparel store apart from the rest with ideas you may not have tried yet.

Use Social Media To Test the Waters

Social media can be an extremely useful tool to your apparel business, whether you sell your clothes online or in-store. You can use social media to test new and unique marketing campaigns and their effectiveness, new product releases, and more. Social media is a great way to gauge interest with your target audience and, if you create enough unique content, it can be a great way to build your brand awareness and set your business apart.

Utilize Social Media for Sales

Another way you can use social media to set your brand apart is through online selling. Many social media platforms such as Facebook and Instagram are incorporating shopping links into their posts. When you include some of your apparel in a post, you can link back to the products on your website for easy online shopping access. And if you don’t offer online shopping, you can at least link back to a page where customers can learn more about your physical store.

Take Unique Product Photos

If you promote your apparel online or on social media platforms, try upgrading your product images to set your brand apart. Instead of photographing your apparel and other products on a flat surface or in a lightbox, consider displaying them on a mannequin or having a model show off the clothing in fun poses. If you don’t have the budget for full stand-up photography methods like these, try to add some décor to your top-down photos to make them stand out (without overshadowing the product).

Have a Creative Window or Website Display

You can get creative with your customer’s first impressions whether you run an online shop or a brick-and-mortar store. The front page of your business’s website is akin to a physical store’s window display—each offers your customers a first look at the products you sell and gives an overall impression of your business. To stand out from the rest, try to give your front page or window display a unique appearance but also make sure that it aligns with your business’s target audience and theme so that you don’t mislead customers.

Expand Your Selection

Don’t be afraid to get creative with the products you offer. Try expanding from traditional apparel to hats and other smaller accessories, for example. Shop at KBETHOS for hat styles like vintage baseball hats at wholesale prices that you can use to inspire and expand your apparel selection.

With as many apparel stores existing on the market as there are, it can be difficult to set your brand apart from the rest. Try exploring these five creative ways to set your apparel store apart from the rest and get creative with your products and marketing. This will help you draw in new customers and maybe even attract some of your competitor’s business.