When promoting your unique craft brewery and products in a new market, it can be difficult to know where to start. By promoting your products, sharing your location, and inviting new customers, you can establish your business before your competitors can establish their own. Here are four ways to promote your craft brewery in a new market that you should be practicing.

Build Your Social Media Presence

Social media is a trendy way to promote any type of business, both small and large. Breweries in new markets fall into a niche category, which will help your business stand out online. Take advantage of this niche market by posting information, pictures, upcoming events, and more about your business to social media with the corresponding tags. This will help you generate a larger following, which will increase your brand recognition and help your brewery become a local attraction.

Focus on Local Search Results

While social media can help you build your brewery’s brand recognition on a wider scale, it’s also important to target your local customers. A large majority of consumers want to check online pictures, reviews, and other information before visiting a local business. You can do this by taking advantage of search engine optimization (SEO) strategies.

Add images to your brand’s website and utilize GPS tools that will provide easy maps and directions to your business. Be sure to use keywords that customers are likely to search for, such as “brewery near me,” “craft brewery near me,” “brewery venue nearby,” and similar variations. SEO will help your brewery’s listings appear near the top of search engine results when customers search these terms.

Create Custom Merchandise for Your Brewery

Treat your brewery like a must-see destination in your town or city. One way to build this reputation among your customers is to offer custom merchandise for your brewery. Customize T-shirts, hats, hoodies, and more with your brewery’s name and location just like how a popular tourist attraction would design its souvenirs.

Many breweries also offer custom engraved pint glasses with their name, location, and decorative touches. You can then give away some of your customized items as gifts to your customers for visiting or sell them as souvenirs and merchandise items.

Turn Your Brewery Into an Event Venue

If you have extra entertainment space in your brewery, you should also consider marketing your brewery as an entertainment venue. Breweries are a popular destination for customers looking to plan events like weddings, receptions, and parties. Consider your event space, square footage, and how many people your brewery capacity could support. Then market your brewery as an event space for large or small parties that fit this capacity.

Promoting your craft brewery in a new market can feel like a daunting task, but not with the right tips and tricks. Use these four ways to promote your craft brewery to a new market and start generating engagement online and foot traffic locally. To prepare for your new wave of customers, stock up on adjustable baseball caps from KBETHOS and other blank merchandise that are perfect for branding and designing.