Trade shows are some of the best opportunities to display and market your business and its products or services. You can offer giveaways and more information about your business. However, you might wonder where to start and what to offer at trade shows. Here are four tips for choosing the right trade show giveaway items for your booth.

Prioritize Brand Readability

The biggest factor to consider when choosing giveaway items is how readable your branding will be. For example, items like pencils, pens, and other supplies are items that your audience will use often, but they sacrifice size and readability. This is why apparel items are so popular for merchandise giveaways—they offer a sizeable amount of real estate for branding designs. People are more likely to keep apparel and other branded accessories for longer periods. T-shirts, hoodies, and hats offer plenty of space to display your brand name, logo, and other designs.

Consider Your Audience

Just as you would consider your target audience when designing merchandise for sale in your store, you should also consider your target audience for a trade show. Brainstorm which pieces of merchandise will be the most attractive to your trade show audience and which giveaway items they will likely keep. The longer your audience keeps their giveaways and the longer the merchandise lasts, the more opportunities you have to generate brand recognition.

You should also take the opportunity to consider what other vendors and booths your audience might visit during the show. Choose merchandise that you think will differentiate your brand from your competitors and what other booths use for giveaways.

Choose Lightweight Merchandise

Trade shows are often day-long and weekend-long events. Your attendees don’t want to have to carry around bulky merchandise all day. Fortunately, many giveaway accessories like office supplies, apparel, and accessories like hats are lightweight and easy to carry around in a tote or bag. You could even consider branding your own tote bags and giving these items away as well with your giveaways.

Buy in Bulk

Finally, no matter which giveaway items you choose, make sure that you can obtain a large number of them. Depending on the size of the trade show you’re attending, you can expect to have a constant flow of visitors to your table, which means offering many giveaways. Buying your giveaway items in bulk is an efficient way to obtain a large amount of product while saving on unit price and shipping. This ensures that you will have enough giveaway items for your guests.

Remember these four tips for choosing the right trade show giveaways as you design and order your merchandise for your next trade shows. And if you’re still looking for the perfect trade show giveaway item, then browse our selection of blank bulk hats here at KBETHOS.