Some brands may find it hard to expand their target audience when they initially target one particular group of people. If you want to expand your business’s target audience to feature more female customers but don’t know how to do it, follow these tips to get started. Keep reading to discover three tips to help your business attract more female customers.

Expand Your Product Range

When ordering new products for your online or retail store, you always consider your target audience, right? The next time you order products for your business, consider your potential female audience. If your business currently carries products that are exclusively geared toward your male audience or are gender-neutral, you may want to start incorporating products aimed at women. From here, you’ll be able to market these products toward this new section of your target audience to spread the word about your new products.

Think Outside the Color Pink

Slapping the color pink on your product labels and marketing is an outdated method to attract more female customers. Many women are so used to seeing this color marketed toward them that it has lost most of its effectiveness over the years. Instead, choose gender-neutral colors that appeal to a wider audience and focus on the product or marketing’s visual appeal. All customers appreciate a beautifully designed product or banner, no matter their gender.

Hire More Female Employees

If your customer service or marketing teams need more hands on deck, consider hiring more female employees and diversifying your teams. Female employees will have a unique perspective on what your female target audience is looking for in terms of service, marketing, products, and more. So, if your workforce is lacking this crucial perspective, consider hiring more female employees for these teams.

When marketing to women, make sure to remember these three tips to help your business attract more female customers. If you’re looking for a great place to start when it comes to stocking women’s products, shop with us at KBETHOS. You’ll find a great stock of ponytail hats at wholesale prices, which are great for businesses looking to expand their products and merchandise selection.