Are you looking for ways to expand your business’s target audience? If so, you should consider targeting generations outside your typical marketing age range. This means you may have to take a different approach to marketing and promotional materials. Here are the top four promotional items you can offer to get baby boomers’ attention and expand your audience.

Branded Hats

Branded hats make excellent promotional materials for anyone in your business’s audience. From baby boomers to Generation Z, everyone can wear baseball hats. As many baby boomers enter retirement at this point in their lives, they can also use a quality hat to keep the sun off their faces for all the activities they can do in their free time. Baby boomers can be extremely loyal to businesses that treat them well, and they will be eager to share their favorite business’s logos through branded hats and other accessories. Consider stocking up on vintage baseball hats to customize and give away to promote your business.

Writing Utensils

As the generation that didn’t grow up with smart technology, many baby boomers prefer to stick with what they know. This means notetaking on paper, so they can never have enough pens and writing utensils. Consider customizing pens, pencils, markers, or highlighters with your business’s logo and handing them out to your customers. Whenever they write with your utensils, they will think of your business and what they might need on their next shopping trip.

Reusable Grocery Bags and Tote Bags

The majority of people in the baby boomer generation prefer shopping in retail stores over online. Again, this could be due to the lack of experience with technology and navigating the online shopping marketplace. Because of their affinity for in-store shopping, reusable grocery bags and totes are excellent promotional materials. You can print your business’s logo on the sides of the bags for your customers to show off every time they go shopping.

Calendars

Promotional calendars are smart picks for the generation that prefers print media to technology. Instead of glancing at the calendars on their smartphones like millennials or Gen Z members, baby boomers often keep printed calendars to keep track of their schedules. Try customizing promotional calendars with your own images or include your logo and branding on each page for the month.

If you’re looking for promotional items that appeal to baby boomers, you can’t go wrong with any of these products. Browse our selection of blank hats at KBETHOS when you need to stock up on promotional items in bulk. We supply a range of styles so you can find hats that anyone in your audience will appreciate.