The Power of Promotional Marketing

Published on
December 6, 2020 3:54:00 AM PST December 6, 2020 3:54:00 AM PSTth, December 6, 2020 3:54:00 AM PST

Promotional marketing has many directions it can travel to get the word out. Recognizing the power of promotional marketing could mean the difference between a dying business and a thriving one. There are several key features to enhance your business's relevancy and advancement. 


Catering to the millennial and Gen Z populations is an essential part of this, as they are the most tech-savvy generations who spend a lot of time scrolling and keeping up with trends. Additionally, millennials are the largest consumer group with a population exceeding the baby boomer generation. Generation Z isn't too far behind either of these groups. 


Social Media Handles

Social media handles are the username associated with a particular social media account. Often, they may appear with an “@” symbol in front of them. This symbol allows the tagging of people and companies who are also online. They are also used to tell people how to follow your company on specific platforms. Social media is a powerful tool, but only if you use it to inform people about your business and products through your accounts. If your social media handle is straightforward, more people will be able to find it.


Providing your handle wherever possible will generate a following and growth of your business. When posting on different platforms, make sure to post frequently. At least two times a day on each account will help keep you relevant. There's no point in doling out your handle if your pages lack high-quality content.


QR Codes

QR (quick response) codes have been around for years. They are a scannable square that resembles a barcode. In earlier smartphone days, you would have to download a QR code reading app. That's no longer necessary. Now, simply hovering over the code with a smartphone camera reads the code and directs you to a corresponding landing page.


QR codes have become very popular following the implementation of new health and safety guidelines surrounding the COVID-19 pandemic. You may recognize these codes at restaurants as many of them offer the code on a sticker at tables for you to view their menus from your phone.


Scanning these codes automatically directs users to the website or to a page on the website. This is a great way to use a simple graphic to refer people to your page. Finding appropriate places to post QR codes for your website will help generate business growth and attract new visitors to your site.


Social Media Stories

Snapchat, Instagram, and Facebook all come equipped with story options. These are videos and pictures that you post that automatically delete after 24 hours. Live stories can give your viewers the opportunity to get a sense of personality within your company, receive relevant coupons, or watch any other content you choose to post.


The key to using story features for promotional marketing is to stay relevant. After a viewer watches your story, it won't show on their screen again. Periodically adding to your story throughout the day will keep you in people’s minds around the clock. Every time the story is added to, it returns to the queue of unwatched material for your audience.


Organic Reach

You are more than welcome to used paid ads to reach a specific demographic. It can be very beneficial as long as you are explicit with your targeting. Organic reach is more like the cyber version of "word of mouth." These are the people you reach naturally. They visited your website or came across your advertising material on their own. These people may then share eye-catching, thought-provoking, or amusing material through their own social media pages.


Depending on the demographic you are trying to reach, you can tailor your posts to inspire or draw in certain groups of people. The traction you can gain with a repeatedly shared post can do a lot for your business. It keeps the post relevant and at the top of your page while putting the word out to many people who otherwise may not know about your business or what you have to offer. Be sure to make your posts “public” or they will not be fully shareable.


Appeal To Influencers

A lot of people make fun of influencers, but these people are walking advertisements for many companies. An influencer is someone with an extremely large social media presence and number of followers—they can plug any business or product. Companies will often find established people on various social media accounts, offering them free merchandise to be shown using a specific company's products or services on their social media platforms.


Many influencers' viewers are already asking about every single item they can see in a single frame, from an earring to a picture frame off in the background. Based on what you sell and your target demographic, influencers can make or break a product line. They also have the power to create trends pretty much out of thin air. One 15 to 60 second dance routine or tutorial with your product, and bam! You're the newest hot commodity.  


Stay Hip To Trends

Staying current with trends can be challenging. Something hot today may not be tomorrow. Relevancy is essential. Luckily, there are countless apps to follow what's in and how to use that to your advantage. With this year's quarantine and immense amounts of time alone or at home came a lot of exploration of style, dance, and talent. Catering to this creative and trending population of youngsters can generate exponential growth within a business.


Throwback Collections 

Regarding the exploration of style and talent, many people have been making their own clothing and art. This year has brought out the inspired sides of many. Several businesses are hopping on the ever-popular trend of offering throwback collections. We've seen throwback packaging on food and drinks, and even old cell phone styles have made a repeat appearance.


The reemergence of clothing styles that were popular in previous decades has continued. KBETHOS offers a variety of current and nostalgic styles like wholesale bucket hats. Pairing these hats with retro pieces such as bell-bottoms, crop tops, and sweatsuits have allowed people to individualize many articles of clothing for themselves, their friends, and potential customers of their new small home-based businesses.


Using societal changes to enhance the growth of a business is something to get used to. Comprehending the power of promotional marketing will make a difference for businesses as the world continues to change. We are going digital, and with the pandemic, we’ve seen this in action. Unfortunately, print marketing is becoming a thing of the past, but the future looks bright, and if you think about it, you're getting a lot of reach for free.