The Most Popular Promotional Products
Labeling different items with your brand’s logo is a great way to promote your business without having to explicitly say anything and comes with many benefits.
February 8, 2021 5:37:12 PM PST February 8, 2021 5:37:12 PM PSTth, February 8, 2021 5:37:12 PM PST
Have you ever seen consumer comradery based simply on the fact that everyone’s clothing has the same brand name on it? There can be hundreds of similar products on the market, but for some reason, groups of people are drawn to that label. This is a sign of successful product placement. Product placement or embedded marketing is a way of using some of the most popular promotional products to keep your business relevant in people’s minds—inconspicuously.
A lot of businesses use drinkware to promote their brand. Nobody turns down free tumblers, cups, or shot glasses. In fact, some people actually will go to great lengths to collect drinkware. Putting your label on these products allows potential consumers to see your logo over and over again without even realizing it. Plus, any guests that frequent their homes are bound to catch a glimpse or two.
Consistently seeing a brand logo creates subliminal links in people’s brains. This may cause them to think specifically of your products or services when in need. For example, if you own a restaurant, and your glassware is frequently looked at, one may opt to visit your establishment when asked where to go because they have your brand name in their mind.
Many businesses use t-shirts as promotional products. T-shirts with logos are easy to print in bulk at a low cost. As such, a company can hand them out for free, as people find value in receiving large items at no cost. If the t-shirt is visually appealing, sometimes regardless of what it says, people will wear it. This is completely free advertising because even if the wearer doesn’t have an innate desire to shop your brand, countless people will see the label and think of it or try to find out more information. T-shirts are a win-win as far as using merchandise to advertise goes.
Headwear, like t-shirts, turns people into walking billboards. With t-shirts, there’s a chance that a sweatshirt or jacket may cover your company’s logo. However, covering your label is next to impossible when you put it on a hat. Additionally, many people collect hats to remember where they’ve been, either because they like the style or design.
KBethos offers a wide variety of premium blank hats wholesale to help supply businesses with quality hats to establish a memorable image in the consumer’s mind. Whether you decide to patch, embroider, or screen print your label on our hats, you’ll be set to get your company’s name in the public’s eye.
These are some of the most popular promotional products. Currently, with the state of our country during the pandemic, consider masks as another option. We all wear them, and they cannot be hidden. We at KBethos offer many colors and styles of masks to keep the public safe while allowing you to promote your business.