How To Grow a Promotional Product Business

Promotional products are the foundation of many businesses. The right types of items can be vital in helping an association or company build its brand.

Published on
March 16, 2021 10:04:27 AM PDT March 16, 2021 10:04:27 AM PDTth, March 16, 2021 10:04:27 AM PDT

There are many things to consider as you begin to seek out the different types of people who may benefit from the promotional gear you offer. Establishing relationships and providing quality materials are essential in building a solid foundation for your enterprise. Understanding how to grow a promotional product business will help you better cater to your clientele’s needs.


Giving Relevant Options

Giving options based on current or incoming styles and trends will help set you apart from other businesses. Promotional products that are useful to particular groups of people are niche and must-haves within the industries you’re targeting. Something interesting that other companies may not offer could set you apart. For example, you could acquire wholesale bucket hats.


KBethos understands that this style of hat has made a massive comeback in the past year, and by providing them, you may be able to draw a trendy customer base that can expand quickly. Consider the value in following trends to give out the best and most useful promotional products. Home in on a specific target demographic, but be sure you don’t alienate others outside that market at the same time. You should still offer classic versions of items for those who follow other trends. This way, buyers and apparel stores will look to you to meet their own demographic target goals.


Research Your Competition

As you set out on your business venture, you’ll notice that many companies offer promotional products. They are not all your competition. Your competition is the promotional distributor that sells the items in your niche market. For example, if you sell can koozies and T-shirts, a company that sells hats and coffee mugs isn’t your direct competition.


Doing some research into companies that offer the same types of products that you do will allow you to look at competing prices, designs, product selection, and whether each company presents strong competition within your specific market. Being aware of your competitors and their offerings will help you figure out how to set your business apart.


Create Brand Identity

As you seek out ways to differentiate your business from those similar to yours, you’ll need to build a brand identity. This process may take time, but it’s better to do so sooner than later. Your brand name should be distinctive so that it sticks in people’s minds. Standing out in an industry littered with brands is a must.


You may want to hire a designer to help you create and build your brand identity through your website, promotional marketing, and even collaboration with businesses that use your products. Avoid using a cookie-cutter website builder—design it to draw attention and garner notice—the less generic, the better. Your goal is to get people invested in your vision so that they’ll recognize and recommend your brand to others.


As you seek to build a solid and loyal customer base, you’ll want to consider how you can go beyond the product. Consider offering additional services, such as graphic design or kitting services, and complementary products, such as print products. There are many things to think about when determining how to grow a promotional product business into what you want it to be. Being as unique and appealing as possible through services, quality, and other offerings will allow you to thrive in an otherwise saturated industry.