There are so many unique styles of merchandise to consider when browsing for your store, especially when it comes to apparel. If you’re considering adding hats to your lineup, you may be stuck between flat bill vs. bent bill, deciding which is right for your business. If this is the case for you, all you need to do is take a step back and analyze your store and target audience for the answer.

Evaluate Your Audience

When deciding which types of hats to stock, first take your target audience into consideration. The qualities of your target audience, such as age and gender, can help you determine which products will be more popular. For example, the younger demographic tends to prefer flat bill hats, while older demographics typically prefer curved bill hats. Flat bill hats are considered by some to be “artsy” and “hip,” which is why younger audiences tend to choose them. Bent or curved brim hats are classics, so anyone can enjoy them. See how these preferences align with your own target audience and how this might affect your choice.

Consider Geographic Location

You should also consider your business’s geographical location when choosing between hats. Certain styles are more popular in certain parts of the country. For example, flat bill baseball hats originated in Oakland and California and continue to flourish there. If your store is located in an area with many young people who pay close attention to trends, flat bill hats would be a smart choice for your shelves. On the other hand, the classic, curved brim baseball cap may be a better option if your area sees a mix of young and older customers.

Look at Trends

Social media and the trends that it can start is one of the most powerful tools in marketing. With the massive volume of people, young and old, who use social media every day, everyone knows when certain products start trending. If you notice flat billed hats gaining popularity in celebrity fashion lately, there’s a good chance that the consumer market will follow. Do your social media research or task your marketing team with following these trends. Staying on top of trends is one of the best ways to turn your social media following into profit.

In conclusion, the choice between flat bill vs. bent bill hats and which is right for your business will vary. Consider your location, target audience, and current fashion trends to determine which style of hat is the best choice. Once you decide on the perfect hat for your store, you can order bulk blank hats in your style of choice right here at KBETHOS.