Does Promotional Marketing Work With Millennials?
January 21, 2021 4:27:10 PM PST January 21, 2021 4:27:10 PM PSTst, January 21, 2021 4:27:10 PM PST
As we continue our journey into the “everything digital” world, you may find yourself with questions when targeting millennials—the generation born between 1981 and 1996. Skip the subtraction; this group is comprised of people in their twenties and thirties. As such, these individuals are still establishing themselves financially; perhaps still living at home with parental support. They are also technologically proficient and love to spend money.
So, you ask, does promotional marketing work with millennials? The answer—yes! Promotional marketing is actually the most effective form of advertising when it comes to our dear millennial consumers.
Ditch the Print, Go for Digital Advertising
Millennials spend a lot of time online, especially on their phones. So it’s best not to waste your time and money on print ad material. Many individuals in this group make impulsive purchases based on video ads they see between social media postings or through recorded endorsements made by others online.
Social media platforms are the perfect place for people to share never before seen equipment and products with others. This is because viewers can directly ask where and how to get these items that catch their eye. While some of this content is generated organically, many companies will pay influencers to endorse their products or services or offer them the product or service for free in return.
Influencers and Authenticity
Companies should embrace online influencers with an established following. Having these individuals present your product is an excellent sales tactic, as many of their followers will immediately trust their recommendations; viewers want to achieve a similar look as the influencers they admire. Therefore, seeking out an influential figure in your target demographic to advertise your clothing in a stylish and trendy way is sure to trigger an influx of new customers.
Another tactic you can use to gain the attention of millennials is giveaways. Offering a select number of products for free is often enough of an incentive to try, rate, and promote your business. Similarly, having discount codes or giving social influencers their own code to share with their followers can generate business from millennials.
Corporate Social Responsibility
Many companies will join forces with a charity and give them a percentage of their proceeds. Since many millennials look to shop in a socially responsible way, sharing this information with them is key. You can tip the scale in favor of your business based on the causes you help, giving you a head start over direct competitors.
So now you know the answer to whether or not promotional marketing works with millennials. This demographic is worth targeting, as it’s a large consumer group full of influencers and trendsetters. To make sure you keep up with them, maintain a strong social media presence and stay up-to-date on current changes regarding style, interests, and more.
KBethos strives to offer an extensive collection of high-quality beanies, snapbacks, bucket hats, and wholesale dad caps. These hats come patterned, styled, or blank, so you can customize them to your liking. We want to help you create products that you’ll be proud to sell to millennial customers.