If you’re interested in expanding your business’s target audience, consider starting a marketing campaign for teenagers. A fresh marketing campaign can increase engagement, sales, and more. But where do you start when it comes to marketing to a younger audience? Start by incorporating these four effective ways for any business to market to teens.

Build a Social Media Presence

By the time they become teens, almost every child has their own smartphone or has access to one. Teenagers make up some of the biggest audiences for social media platforms due to the ease of scrolling on their smartphones. Take advantage of these platforms and create accounts for your business on various social media platforms. You could even try working with influencers with a large teenage following. Influencers will help promote your products to their audience, encouraging more business from teenagers and the younger target audience.

Diversify Your Inventory

If your target audience doesn’t typically include teenage customers or you have difficulty appealing to them, you may want to start by diversifying your inventory. Your products might appeal to other audiences but not connect with teens. For example, try stocking products that people of any age and price range can appreciate. Teenagers tend to have smaller budgets for shopping, so selling less expensive items such as hats and other accessories can help you create more sales with this audience. If you need some products to add to your inventory, try starting with our plain fitted hats in bulk, which are perfect for customization.

Incorporate Technology Into Your Store

Today’s children and teenagers have grown up acutely understanding technology. Implementing modern technologies into your store can attract this younger audience. For example, many clothing retailers have introduced virtual fitting rooms where you can preview clothing before you buy it without going through the hassle of a traditional fitting room. Even something as simple as free Wi-Fi access in your retail store can encourage teens to spend more time researching your products in-store.

Offer Ways To Save

Depending on the age range of the teenagers you wish to market to, offering various discounts and promotions can help attract more teen shoppers. Younger teens won’t have part-time jobs yet and may still rely on an allowance. Even teens who do work part-time will be selective with their funds. Offering regular discounts and promotions in your retail store can encourage your teen audience to spend more and finally buy that product they’ve had on their wish list.

Marketing to teens can be much different from marketing to the rest of your target audience. However, utilizing these four effective ways to market to teenagers can help your business tap into this new audience. If you’re looking for the perfect products to appeal to anyone in your target audience, browse our stock of bulk hats here at KBETHOS today.